SalesForce Outsource’s Frontline Performance Group ensures higher sales conversion at the point-of-purchase and favourable ROI by providing companies with teams of field specialists trained specifically for data collection & related action planning, direct selling, in-store training, and retail merchandising.
Insight: Data collection and Action Planning.
Our retail frontline field specialists are trained to conduct mystery shops, customer service evaluations, image consistency inspections, promotional surveys, competitor inspections and sales audits. We provide our customers with on-line access to a customized suite of detailed reports that gets the right information to the right people. Furthermore, we are experienced in developing and implementing key strategies and tactics based on our findings
For Whom: Companies selling products and services to retailers, movie theaters, restaurants, fast food chains, banks and car dealerships.
Direct Selling
Frontline can deploy trained sales specialists for short or long-term durations to cost effectively increase sales.
For Whom: Companies that require a sales blitz, need to get to market quickly, are releasing new product, or trialing sales into new territory. Examples include financial institutions wishing to generate RRSP leads, beverage companies driving summer volume and display presence, and pre-school product promotions.
In-Store Training and Knowledge Transfer
Our specialists work directly on-site to train and educate the store’s frontline sales employees with respect to product knowledge and correct selling behaviors. This in-store presence and increased mind share drives higher sales conversion.
For Whom: New product launches, more sophisticated products or products with unique differentiators versus the competition
Retail Merchandising
The Frontline Performance Group also offers client dedicated field teams that work to optimize a company’s brand presence at retail via display installation and visual merchandising.
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